Sports betting is the largest real-money gaming market and possibly the biggest entertainment segment in the Union. Despite relatively small current revenues, fantasy sports looks like the future of online betting, and the segment keeps investing consistently.Cricket is still the industry cash cow but other sports and global leagues are gaining modest shares.Online sports betting is not prosecuted and almost exclusively served by offshore sites.Regulation is justified by economic and social benefits, yet public sentiment remains uncommitted.Annual market size is estimated anywhere between USD 40 and 150 billion.Sports betting in India is mostly illegal and cash-based.This research piece aims to describe, quantify and qualify the sports betting market in India in its various forms – offline and online, legal and underground, traditional and new-generation kinds.
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